To launch Choco Chip Oreo Flavored Cookies, the latest flavor from Oreo's Wonder Vault, we took fans back to the feeling of home.
Going into season 7 of The Walking Dead, AMC faced its toughest marketing challenge yet: Promoting the show without spoiling one of the most controversial cliffhangers in television history. So navigating creative restrictions and sensitivities to successfully bring lapsed audiences back to the show, we introduced fans to its deadliest character yet: a baseball bat named Lucille.
This spot introduced Butterfinger's new brand positioning, and teased the #BolderThanBold things to come leading up to Super Bowl 50.
Featured on Good Morning America, AdWeek, Fast Company, USA Today, and more...
TELUS is Canada's 2nd largest telecom brand - For the holidays we created #HolidayMode, a bold campaign coming from a telecom company that urges people to put down their devices to spend time with loved ones around them.
Here are four web films we shot to get people talking about the idea.
96 elephants are brutally massacred everyday for their ivory. If poaching continues, elephants could be extinct in 11 years. #UnTusked (@un_tusked ) is an art project to make people aware of the brutality and magnitude of these killings. We want to make sure that the images of this savagery are imprinted on people’s minds so they are compelled to act and give this problem the urgency it deserves. Can our 6” x 4” elephants – that we will be putting all around the world starting with #NYC - help save the real ones? Let's find out together:
We wanted to lend some help to women upset on the censorship of nipples on social media. Since men's nipples are fine but women's are totally illegal, we created Printable Nipples. A ridiculous site that has pre cut out nipples - celeb nips, funny nips, and even a couple outlandish items that sometimes kind of look like nips. People can print them out, paste them on and post away. All the files are also transparent PNGs, so if people wanted they can also use them digitally to make a photo safe for posting.
Featured on Creativity-Online.
Sun Valley wanted to get people thinking about a getaway vacation, but had a very small budget.
Meet Skippy, an interactive project that gained huge attention for Sun Valley by letting people skip a stop on a pond in Idaho, right from their computer (wherever that might be).
2013 Webby - Nominee
2013 Effie - Finalist
Featured on: Mashable, Fast Company, MSNBC, Yahoo! News, Reddit Front Page, Engadget, Gizmodo, Huffington Post.
TELUS is Canada's 2nd largest telecom brand - They give annual donations to help preserve wildlife. But we decided just giving money wasn't enough, so TELUS used their donation as an opportunity to engage and educate people about endangered animals.
We created these YouTube Preroll video and this campaign for Butterfinger Peanut Butter Cups to highlight their square shape, while still falling under the Butterfinger Bolder Than Bold tagline.
Stella Artois partnered with a chef, projection artist, sound designer, and visual effects team to create a dining experience to tap into all 5 senses. Then they put it in a big dome in Toronto. But in order to sell tickets they needed a way to show people what it would feel like without giving away too much. So we concepted and shot this video without having access to the dome or any of what would actually be there.
Protein isn’t just for athletes and gym-goers. Protein helps everyone overcome challenges in their everyday lives. So instead of endorsing famous sports champions, we sponsored real everyday people. Then we created a fun OOH campaign around them, treating them just like sports brands would treat the greatest athletes in the world.
Moms always say, “It’s the thought that counts” – and they’re right. So we gave people the opportunity to show their love and appreciation to their moms by giving the most thoughtful gift of all - a thought. All while spreading the awareness of maternal health issues in a social and shareable way.
Featured on Creativity-Online.
When the client has under 10k, is in love with seeing their product break in slow motion, and still wants them to be #BolderThanBold, what kind of videos can you make?
Young people like doing good things for the world. AND getting naked. Charity Strip Poker is a fun way to combine those two things.
Featured on: Creativity-Online (Featured on Top 20), The NY Egotist, Best Ads on TV, Advertoblog.
Coke is all about sharing happiness. We created Happy Hangouts to help do just that. Nowadays, when people hang out with friends, they're phones get in the way of actual quality time. Happy Hangouts uses social media to ignore social media, letting people be truly social.
*This was an idea that was presented to Coke.
EcoCycles is a city bike share program that encourages residents to cut down on driving by letting them reduce their electric bill.
2012 Cannes Future Lions - Finalist
Move fast and dont get caught.. Freights used to be my canvas.
An extremely complex algorithm based Self-Help website.
While being a joke, this site is also very true. I don't care if you work in advertising or not, we all have rough days. From your boss yelled at you, you missed a meeting, you spilled your lunch on your new shirt, you didn't win any awards this year to whatever, sometimes all we need is a dumb laugh to know that yes, we do still rule.
PS. Incase you're wondering, the only answer it gives is, YES.
Press: The NY Egotist