Sampling Stunt: After introducing our initial 4 Everyday Champions to the world, we gave everybody else the chance to also become one. We surprised people with a digital board that went from talking to them to featuring them. Afterwards, Amir Kahn (World Champion/Olympic Boxer) presented them with their own poster.
ECD: Jeff Anderson & Isaac Silverglate
Creatives: Chris Dumas, Alejandro Castro, Sean Park, Nic Bauman